Your company Web site is not just for your customers. Interested members of the
media will be visiting to research your company, product, or obtain recent news.
A well-organized pressroom offers the time-crunched journalist the ability to access
current and credible information as quickly and easily as possible. Your pressroom
is the place on your site where journalists are able to receive valuable information
through written content, high-resolution photos, video or podcasts. With the continued
development of this tool, your pressroom will soon be the credible place to go for
the members of the media who are seeking information about your company or industry.
Successful pressrooms typically contain an organizational profile, names and bios of
principals and executives of your organization, media contacts, and press releases.
Additional components may include:
- Recent annual reports
- Downloadable photos
- Statements regarding controversial issues
- Suggested feature stories about your company
- Answers to frequently asked questions
- Audio or video clips
Your search engine rankings will also benefit from utilizing a pressroom, as the frequent
updates will register with search engines and can by syndicated on other sites with links
back to yours. Managing your pressroom is extremely easy and intuitive using our web-based
pressroom management technology.